Yale NUS College

Asst Prof Naoi’s research interests include modern Japanese prints and visual culture, Japanese graphic design and department store posters, images of children in modern Japan, the development of new media technologies in modern and contemporary Asia as well as the evolving forms of female imagery in East Asian art and design.

Her first book, Yumeji Modern: Designing the Everyday in Twentieth Century Japan (University of Washington Press, 2020) illuminates the work by the hugely popular Japanese artist Takehisa Yumeji (1884–1934) and situates his graphic art within the emerging media landscape of the 1900s and 1910s, when novel forms of reprographic communication helped create new spaces of visual culture and image circulation. The book addresses Yumeji’s rich and yet unexplored synergy between his leftist and antiwar illustrations in socialist bulletins; wrenching portrayals of Tokyo after the Great Kantō Earthquake of 1923; and fashionable images of beautiful women—referred to as “Yumeji-style beauties”—in books and magazines that targeted a new demographic of young female consumers.

Asst Prof Naoi co-curated the first exhibition focused on Takehisa Yumeji outside of Japan, Takehisa Yumeji: Artist of Romance and Nostalgia (Nihon no hanga Museum, Amsterdam, The Netherlands, 2015). She is also the co-author of the accompanying exhibition catalogue, Takehisa Yumeji for which she received the first Takehisa Yumeji Research Society Award (March 4, 2017) for contributing to Yumeji studies in the English language scholarship.

Asst Prof Naoi has published on the development of Japanese posters, “The Modern Beauty in Taishō Media,” in The Women of Shin Hanga (Hood Museum of Art, Dartmouth College, 2013), which analyses the image of the female beauty in Japanese poster production and addresses issues of advertisement, department stores, consumer culture, and design.

Asst Prof Naoi is currently working on two research projects. The first project furthers her previous work on Japanese poster design to examine the role of department stores, designers, and global modernism during the early twentieth century. She will focus on poster designs by Sugiura Hisui (1876-1965), Mitsukoshi Department store’s in-house designer and founding director of Advertising, and other works from the modern to postwar era. The second project examines the visualisation of children and childhood in art and literary magazines in modern Japan. The image and value of the modern Japanese child demonstrated through the print media convey the formation and role of family identity, gender roles, education, and class in modern Japan. This project will take a more multi-disciplinary approach. Asst Prof Naoi has presented multiple times on these two projects.